Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing

by Margaret E. Dorsey

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A uniquely Tejano version of the old-fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga still combines politics, music, and votes-along with a powerful new element. Corporate sponsorships have transformed the pachanga into a major marketing event,...

Format:Paperback

Language:English

ISBN:0292709617

ISBN13:9780292709614

Release Date:February 2006

Publisher:University of Texas Press

Length:247 Pages

Weight:0.20 lbs.

Dimensions:0.6" x 6.3" x 9.1"

Related Subjects

Arts, Music & Photography Customs & Traditions Elections & Political Process Music Political Science Politics & Government Politics & Social Sciences Social Science Social Sciences

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Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing

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