Overcrowded: Designing Meaningful Products in a World Awash with Ideas

(Part of the Design Thinking, Design Theory Series)

by Roberto Verganti

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Book Overview

A more powerful innovation, which seeks to discover not how things work but why we need things.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach--one...

Format:Hardcover

Language:English

ISBN:0262035367

ISBN13:9780262035361

Release Date:February 2017

Publisher:MIT Press

Length:264 Pages

Weight:1.20 lbs.

Dimensions:0.9" x 6.2" x 9.0"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Design Engineering Technology

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Overcrowded: Designing Meaningful Products in a World Awash with Ideas

(Part of the Design Thinking, Design Theory Series)

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