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Paperback Outside-In Marketing: Using Big Data to Guide Your Content Marketing Book
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ISBN: 0133375560

ISBN13: 9780133375565

Outside-In Marketing: Using Big Data to Guide Your Content Marketing

by and
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Supercharge ROI by Rebuilding Content Marketing Around Your Customer

Marketing has always been about my brand, my product, my company. That's "inside-out" marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's "outside-in."

Now,...

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Format: Paperback

Condition: Very Good

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