Out of the Garden: Toys, TV, and Children's Culture in the Age of Marketing

by Stephen Kline

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Book Overview

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of childrens play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of childrens mass media--books, comics, film and television--and...

Format:Hardcover

Language:English

ISBN:086091397X

ISBN13:9780860913979

Release Date:December 1993

Publisher:Verso

Length:416 Pages

Weight:0.80 lbs.

Dimensions:1.4" x 6.3" x 9.5"

Age Range:18 years and up

Grade Range:Postsecondary

Related Subjects

Business & Investing Education & Reference Marketing & Sales Politics & Social Sciences Social Science Social Sciences Sociology Specific Demographics

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Out of the Garden: Toys, TV, and Children's Culture in the Age of Marketing

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