OTT Business Opportunities: Streaming TV, Advertising, TV Apps, Social TV, and tCommerce

by Lawrence Harte

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This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues...

Format:Paperback

Language:English

ISBN:1932813942

ISBN13:9781932813944

Release Date:December 2020

Publisher:Discovernet

Length:144 Pages

Weight:0.57 lbs.

Dimensions:0.3" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Engineering Technology

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OTT Business Opportunities: Streaming TV, Advertising, TV Apps, Social TV, and tCommerce

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