Origination: The Geographies of Brands and Branding

by Andy Pike

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Book Overview

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization...

Format:Hardcover

Language:English

ISBN:1118556380

ISBN13:9781118556382

Release Date:June 2015

Publisher:Wiley-Blackwell

Length:248 Pages

Weight:1.00 lbs.

Dimensions:0.7" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Origination: The Geographies of Brands and Branding

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