Optimal Investing: How to Protect and Grow Your Wealth with Asset Allocation

As an investment advisor, I often search for books (for my clients) that help explain the ins and outs of some particular aspect of investing. This past Christmas I purchased a dozen copies of this book and distributed them as gifts. From the feedback received, this book was well received. I selected the book for it's topic, asset allocation. Personally, I enjoyed the book and recommend it when people are looking for more help on understanding asset allocation. Other good books on the subject include Getting Started in Asset Allocation and the Intelligent Asset Allocator.

The latest volume of the Optimal Investing series, which is dedicated to explaining complex financial concepts to lay readers without an overabundance of technical or statistical jargon, Optimal Investing: How To Protect And Grow Your Wealth With Asset Allocation is a straightforward guide to financial to using asset allocation to build an optimal portfolio that minimizes diversity. Certified financial accountant and planner Scott P. Frish, president of Frush Financial Group, offers solid overview and applications of asset allocation principles. Chapters address asset classes, asset allocation strategies, drafting one's investment policy statement, 15 golden rules for creating an ideal portfolio such as "Focus on your portfolio rather than the individual investments comprising your portfolio", and much more. A superb financial guidebook especially recommended due to its down-to-earth prose style accessible to readers of all needs and backgrounds.

Reading this book is like climbing aboard a sturdy, secure boat to ply the stormy seas of money management. The author does a wonderful job of breaking down the asset allocation process into understandable, manageable steps. With its lists, worksheets, sample portfolios and "Golden Rules" of investment, this is the perfect How-To book for keeping your money safe and growing.

I found this book much easier to read and understand than most other books on investing and asset allocation. This is not one of those fluff concept books, rather it deals with very important issues using a sensible nuts and bolts approach. Frush definitely hit the mark with this one.

Frush sheds a powerful light on the primary issues that confront all investors looking to protect and grow their wealth. For me, I especially like the easy to follow outline. The book begins with a discussion of the fundamentals and then describes how to apply them to your portfolio. An excellent resource.