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Paperback Only Connect: The Art of Corporate Storytelling Book
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ISBN: 190779445X

ISBN13: 9781907794452

Only Connect: The Art of Corporate Storytelling

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A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history...

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Format: Paperback

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Business Business & Investing Economics

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