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Paperback Online Brand Communities: Using the Social Web for Branding and Marketing Book
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ISBN: 3319796844

ISBN13: 9783319796840

Online Brand Communities: Using the Social Web for Branding and Marketing

by , , , et al.
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Format: Paperback

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Book Overview

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and... This description may be from another edition of this product.

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Business Business & Investing Computers Computers & Technology Economics

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