The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life

Johnson and Wilson have written an excellent book how to close sales without putting stress on the buyer.While some of the concepts may sound basic and insulting to the reader, remember that sticking to the basics is often the best way to close the sale.Among the points the authors cover include:1. Key points to remember before you make the sales call.2. Common objections to a sale (trust is a big one!).3. Acting in the buyer's interest.4. Follow up on the sale.5. 80 - 20 rule: 20% of what we do provides 80% of the results.6. How to write out your sales goals.7. Honesty and integrity is an important part of the selling process.8. The One Minute Sales Person's Game Plan.Since I work in sales, the book has been an excellent encouragement to continue to display honesty and integrity in the selling process.Read, be encouraged to be a better salesperson, and close those sales!

Of the hundreds of books now available which offer guidance on sales, this is one of the most valuable because -- carefully adhering to the "one minute principle" -- Johnson compresses an abundance of practical advice within just 109 pages. He creates a hypothetical situation in which "a very successful sales person" reflects back on his career and recalls specific people from whom he learned how to succeed. They include a wealthy and respected "salesman" who was now chairman of the board of a major corporation and several others, he explains, who also had become a One Minute Sales Person. The eager young man then seeks each out, schedules a meeting, and thereby sustains his learning process. By the end of the book, the New One Minute Sales Person receives a call from a "brand-new sales person" eager to obtain his advice. He agrees to meet with her, willing to share with her what so many others had shared with him. That in the proverbial nutshell is how Johnson organizes his material but such a brief description cannot possibly do full justice to the value of that material. It would be a disservice to both Johnson and to those who read this review to say much more about this book. (I found myself in precisely the same situation when reviewing Johnson's Who Moved My Cheese?) I highly recommend it to anyone involved in significant relationships with others. Yes, yes, I know: That includes most of the adult population on the planet Earth. Permit me to explain. The core principles which Johnson advocates are relevant to any situation in which the objective is communication (e.g. explanation and/or persuasion) or providing service to others (helping them to solve problems, fill their needs, achieve their own objectives, etc.). Moreover, I totally agree with Johnson that everyone is a sales person, that selling to one's self and to others are interdependent, and that the most important "pay off" should be measured in spiritual rather than in material terms. My strong suggestion is that anyone involved with sales or customer service in any organization (regardless of size or nature) should read this book. All of the workshops I devise and conduct for my own corporate clients are based on this assumption: That it is a great privilege to serve others. Those who disagree are strongly encouraged to seek opportunities elsewhere.

The book is designed to give the concept of "sales" a simple perspective. Big time sales folks would have you believe that there is a sense of mystery associated with sales, or that it is somehow magic. This book brings the entire concept down to simple levels, and points out how much of everyday life for ALL OF US... is sales. Whether one sells products, organizations, or sells oneself, it's ALL sales. Much of the book is simple and logical, and it gives its lessons by way of telling a story of a person that ultimately meets with various sales "experts." Each expert offers a point to remember which culminates at the end of the book with a summary of all the lessons learned. It may prove to be truly basic for some, but the majority of us don't think with such clarity and experience, so the book will certainly be a treasure for most of us. The bottom line, it puts things in perspective... and it's a perspective that a lot of us lack.

This is a very small and valuable reference for not only for sales, but also for time management. Unlike the painful One Minute Manager, this very small book uses a direct technique/result approach in helping you refresh your mind when you begin to lose track of your purpose. This is not the best book on this subject, but you will be surprised how often you use it. It's worth the few dollars it costs.

I've been a Financial Avisor for three years, and read a lot of books on how to understand the client. You first need to understand yourself and why you are doing the things you do for yourself and others. It is important that we work on purpose and that will give you a solid foundation on how to communicate with others. This book will teach it to you and you can use its pricapals to enhance your life. But you need to share it with others.