On Trend: The Business of Forecasting the Future

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Trends have become a commodity--an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we...

Format:Paperback

Language:English

ISBN:0252084691

ISBN13:9780252084690

Release Date:October 2019

Publisher:University of Illinois Press

Length:232 Pages

Weight:0.85 lbs.

Dimensions:0.7" x 5.9" x 8.9"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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On Trend: The Business of Forecasting the Future

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