On Trend: The Business of Forecasting the Future
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Book Overview
Trends have become a commodity--an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we...
Format:Paperback
Language:English
ISBN:0252084691
ISBN13:9780252084690
Release Date:October 2019
Publisher:University of Illinois Press
Length:232 Pages
Weight:0.85 lbs.
Dimensions:0.7" x 5.9" x 8.9"
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