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Hardcover On the Evolution of Media: Understanding Media Change Book
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ISBN: 1032102195

ISBN13: 9781032102191

On the Evolution of Media: Understanding Media Change

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This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change.　

Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered...

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Format: Hardcover

Condition: New

$180.00
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