On Message: Communicating the Campaign

by Holli A. Semetko, Pippa Norris, David Sanders, et al.

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and...

Format:Paperback

Language:English

ISBN:0761960740

ISBN13:9780761960744

Release Date:July 1999

Publisher:Sage Publications Ltd

Length:224 Pages

Weight:0.76 lbs.

Dimensions:0.5" x 6.2" x 9.2"

Related Subjects

Elections Elections & Political Process Political Science Politics & Government Politics & Social Sciences Social Science Social Sciences

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On Message: Communicating the Campaign

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