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Paperback On Good Management: The Corporate Lifecycle: An Essay and Interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexand Book

ISBN: 3658042117

ISBN13: 9783658042110

On Good Management: The Corporate Lifecycle: An Essay and Interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexand

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Format: Paperback

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Book Overview

Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?

In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications...

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