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Hardcover Omnichannel Retail: How to Build Winning Stores in a Digital World Book

ISBN: 139861274X

ISBN13: 9781398612747

Omnichannel Retail: How to Build Winning Stores in a Digital World

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Format: Hardcover

Condition: New

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Book Overview

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.

To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly...

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