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Hardcover Olympic Tourism Book
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ISBN: 0750681616

ISBN13: 9780750681612

Olympic Tourism

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Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous...

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Format: Hardcover

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