Olympic Marketing
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Book Overview
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics...
Format:Hardcover
Language:English
ISBN:0415587867
ISBN13:9780415587860
Release Date:April 2012
Publisher:Routledge
Length:296 Pages
Weight:1.30 lbs.
Dimensions:0.7" x 6.1" x 9.2"
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