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Olympic Marketing: Strategies, Challenges and I...            Book Cover

Olympic Marketing: Strategies, Challenges and I...

Edition Description

The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sport. Companies from various sectors invest billions in sponsorships and advertising campaigns to take advantage...

Edition Details
Format:Paperback
Language:English
ISBN:
Format: Paperback
Condition:
$
22.00
50 Available
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