Olympic Marketing: Strategies, Challenges and Impacts
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The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sport. Companies from various sectors invest billions in sponsorships and advertising campaigns to take advantage of the visibility and prestige of the Olympic Games. This book, "Olympic Marketing: Strategies, Challenges and Impacts," explores the many facets of this field, covering...
Format:Paperback
Language:English
ISBN13:9798328246255
Release Date:June 2024
Publisher:Independently Published
Length:172 Pages
Weight:0.52 lbs.
Dimensions:0.4" x 6.0" x 9.0"
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