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Hardcover Obsessed: Building a Brand People Love from Day One Book
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ISBN: 0593084314

ISBN13: 9780593084311

Obsessed: Building a Brand People Love from Day One

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Format: Hardcover

Condition: Like New

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Book Overview

The 2020 Porchlight Marketing & Sales Book of the Year

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.

We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds...

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Business Business & Investing Economics

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