Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers

by Paul Millier and Roger Palmer

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Investitionsg?termarketing oder Business-to-Business Marketing stellt ganz andere Anforderungen an die Marketingfunktion als das Konsumg?termarketing. Ein Kernproblem ist, da Manager im Business-to-Business Bereich h?ufig eine gro e technische und fachliche Qualifikation besitzen, aber nur wenig von formalen Marketingkonzepten und ihren Einsatzm?glichkeiten verstehen. Dieser praxisorientierte Leitfaden ist sozusagen die "Bibel" des Investitionsg?termarketing...

Format:Paperback

Language:English

ISBN:0471853259

ISBN13:9780471853251

Release Date:June 2000

Publisher:Wiley

Length:320 Pages

Weight:1.30 lbs.

Dimensions:0.7" x 6.7" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Industrial Management & Leadership Marketing

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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers

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