NTC's Dictionary of Advertising

by Jack Wiechmann

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Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0844234877

ISBN13:9780844234878

Release Date:January 1993

Publisher:McGraw-Hill

Length:232 Pages

Weight:0.81 lbs.

Dimensions:0.6" x 6.1" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Education & Reference Marketing & Sales Textbooks

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NTC's Dictionary of Advertising

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