An exploration of how and why social media content is tagged as "not safe for work" and an argument against conflating sexual content with risk. The hashtag #NSFW (not safe for work) acts as both a warning and an invitation. NSFW tells users, "We dare you to click on this link And by the way, don't do it until after work " Unlike the specificity of movie and television advisories ("suggestive dialogue," "sexual content"), NSFW signals, nonspecifically,...