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Paperback Not Born Yesterday: The Science of Who We Trust and What We Believe Book
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ISBN: 0691208921

ISBN13: 9780691208923

Not Born Yesterday: The Science of Who We Trust and What We Believe

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Format: Paperback

Condition: New

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Book Overview

Why people are not as gullible as we think

Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Drawing on recent findings from political science and...

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Philosophy Psychology Science Science & Math Science & Scientists Science & Technology

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