Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

by Roger Gomes, Walter W. Wymer Jr., Patricia A. Knowles, et al.

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Book Overview

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

Format:Hardcover

Language:English

ISBN:1412909236

ISBN13:9781412909235

Release Date:March 2006

Publisher:Sage Publications, Inc

Length:384 Pages

Weight:1.80 lbs.

Dimensions:1.0" x 7.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

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