Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

by Sridhar Samu and Walter W. Wymer Jr.

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Business managers: are you considering supporting a worthy cause?
Nonprofit administrators: are you considering looking for a corporate partner?
Examine ways to reap the benefits--while avoiding the sometimes-hidden pitfalls--of these partnerships

In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy...

Format:Paperback

Language:English

ISBN:0789019930

ISBN13:9780789019936

Release Date:March 2003

Publisher:Routledge

Length:208 Pages

Weight:0.75 lbs.

Dimensions:0.6" x 5.9" x 8.3"

Related Subjects

Business Business & Finance Business & Investing Economics Industries & Professions Marketing Marketing & Sales Nonprofit Organizations & Charities

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Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

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