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Paperback Nonmarket Strategy in Business Organizations: A Global Assessment Book
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ISBN: 3030066193

ISBN13: 9783030066192

Nonmarket Strategy in Business Organizations: A Global Assessment

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Format: Paperback

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Book Overview

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors.

Nonmarket strategy (NMS) refers to any part of a firm's strategy that seeks to generate superior performance through means not directly associated...

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Business Business & Investing Economics

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