THE WORD NOCEBO COMES FROM THE LATIN WORD "NOCERE," WHICH MEANS, " I WILL HARM." IT IS THE OPPOSITE OF PLACEBO, MEANING, "I WILL HEAL." THIS BOOK EXPLORES THE DANGERS OF THE RESULTS OF THE NOCEBO EFFECT. HE ALSO OFFERS PRACTICAL TIPS ABOUT HOW TO AVOID FALLING VICTIM TO THE NOCEBO EFFECT, SAVING YOU MONEY, PREVENTING UNNECESSARY MEDICAL PROCEDURES AND SURGERIES AND I POSSIBLY EVEN SAVING YOUR LIFE!