Nobody Wants a Hammer: How to run workshops that turn insight into action

by Patrick Young and Philip Steggals

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Nobody wants a hammer; they want the nail in the wall. In the same way, nobody wants market research they want clear outcomes and actionable steps hanging on the wall for all to see.

All too often research debriefs spark exciting and interesting ideas only to fizzle out from lack of agreement on where to next. This is where workshops create the spark - bringing together stakeholders and insights to help maximise the value from the investment...

Format:Paperback

Language:English

ISBN:1540456234

ISBN13:9781540456236

Release Date:November 2016

Publisher:Createspace Independent Publishing Platform

Length:110 Pages

Weight:0.41 lbs.

Dimensions:0.3" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Nobody Wants a Hammer: How to run workshops that turn insight into action

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