No Lie: Truth Is the Ultimate Sales Tool

The reason Maher scored a 5 is that if you're in sales even if it's just in the form of selling your ideas, vision or yourself you should read this book. It's by no means a definitive guide, but it is a must read. When I first started in sales I was shocked to find my fellow salespeople, who considered themselves honest, fabricating stories to enhance perception or to create buying pressure. This book gave me the confidence to sell strongly while maintaining complete integrity - without the need for ANY fabrication. Maher even shows a powerful, audaciously truthful way to close on the first appointment. For me it wasn't so much about learning to build trust, developing a set of closes or techniques for presenting - although these are included in the book and are crucial for sales. For me, it was much more about striking a balance between loving the truth and actually earning serious dollars. (I once told my sales manager "I'd rather lose my job than lie"). Make Barry Maher more money so he can give you some tools to becoming a better salesperson - buy this book right now.

I read the first couple of chapters and put what the author said to work. It really worked! I was charging some fees I was not dare to charge before. Wow I am pretty convinced. Thanks to Mr. Barry Maher.

Not really a methodology, but a rare example of a unique sales book.

If you sell anything to anyone, this book is well worth checking out. I've seen the author speak and the book lives up to all my expectations, which were very high. Highly recommended for everyone from sales pros to beginners to those who aren't salespeople who just sometimes need to sell something to someone.