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Business & Investing Books > Marketing & Sales Books
Paperback Nike Culture: The Sign of the Swoosh Book
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ISBN: 0761961496

ISBN13: 9780761961499

Nike Culture: The Sign of the Swoosh

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Format: Paperback

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Book Overview

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.

Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around...

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Accounting Accounting & Finance Advertising Anthropology Business Business & Finance Business & Investing Cultural Marketing & Sales Politics & Social Sciences

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