Nice Companies Finish First: Why Cutthroat Management Is Over--And Collaboration Is in

by Peter Shankman

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The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk--to employees, customers, competitors, or anyone else. In Nice Companies Finish First , Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success...

Format:Hardcover

Language:English

ISBN:0230341896

ISBN13:9780230341890

Release Date:April 2013

Publisher:Palgrave MacMillan

Length:245 Pages

Weight:1.05 lbs.

Dimensions:0.9" x 6.5" x 9.4"

Related Subjects

Business Business & Investing Economics

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