Next Now: Trends for the Future
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Book Overview
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
Format:Paperback
Language:English
ISBN:0230600018
ISBN13:9780230600010
Release Date:November 2007
Publisher:St. Martin's Griffin
Length:320 Pages
Weight:0.94 lbs.
Dimensions:0.8" x 6.4" x 8.9"
Customer Reviews
1 rating
Excellent
Published by Thriftbooks.com User , 15 years ago
Much of what is discussed I have seen coming to be. I cannot wait for the next edition.
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