News Verdicts, the Debates, and Presidential Campaigns

by James B. Lemert, James M. Bernstein, William Elliott, et al.

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The most definitive report ever on verdict effects, this book gives striking new evidence that media assessments of presidential debates sway voters. The authors conducted 2,350 surveys and extensive analysis of news reports to scrutinize the post-debate news of 1988. They also examined the effects of the attack ads used by Bush and Dukakis. They found that the news media consistently downplay debate content and instead emphasize their own views...

Format:Hardcover

Language:English

ISBN:0275937585

ISBN13:9780275937584

Release Date:October 1991

Publisher:Praeger

Length:312 Pages

Weight:1.51 lbs.

Dimensions:1.2" x 6.2" x 9.7"

Related Subjects

Communication & Journalism Elections Elections & Political Process Government Journalism Journalism & Nonfiction Language Arts National Political Science Politics & Government

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News Verdicts, the Debates, and Presidential Campaigns

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