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Hardcover News for a Mobile-First Consumer Book
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ISBN: 1433128411

ISBN13: 9781433128417

News for a Mobile-First Consumer

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Format: Hardcover

Condition: Good

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Book Overview

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists...

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