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Paperback New Venture Strategy: Timing, Environmental Uncertainty, and Performance Book

ISBN: 0761913548

ISBN13: 9780761913542

New Venture Strategy: Timing, Environmental Uncertainty, and Performance

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Format: Paperback

Condition: New

$105.00
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Book Overview

′The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.′ - Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through...

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