New Typographic LOGO

Designing a companies logo means more than just giving more color and funny fonts to the companies name. Designing a logo combines the corporate identy and philosophy to a new brand. It is now use in copying different logos, no new sign will be created and the logo looks like a dozen of other brands. This book perfectly shows the need for clear and professional typographic logos. Typographic logos have not to look boring or the same like other logos. Gerry Rosentswieg book is a short but excellent introduction to the new American logo style.