New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

by Andrew Griffin and Andrew Griffin

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A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company's reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today's information age. He describes a host of new and robust methods that will ensure a company's...

Format:Hardcover

Language:English

ISBN:074945007X

ISBN13:9780749450076

Release Date:February 2008

Publisher:Kogan Page

Length:240 Pages

Weight:1.05 lbs.

Dimensions:0.7" x 6.5" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Business Ethics Economics Ethics Management Management & Leadership Marketing & Sales Public Relations

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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

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