New Service Development and Innovation in the New Economy
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Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services. Practical tools for the process are provided together with valuable insights into the theoretical methods for the development of new services.
Format:Paperback
Language:English
ISBN:9144015593
ISBN13:9789144015590
Release Date:January 2000
Publisher:Studentlitteratur AB
Length:228 Pages
Weight:0.74 lbs.
Dimensions:0.6" x 6.7" x 8.5"
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