New Product Success Stories: Lessons from Leading Innovators

by Nathan Thomas and Robert J. Thomas

No Customer Reviews

Select Format

Select Condition

Book Overview

What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight?

Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as...

Format:Hardcover

Language:English

ISBN:047101320X

ISBN13:9780471013204

Release Date:January 1995

Publisher:Wiley

Length:352 Pages

Weight:1.59 lbs.

Dimensions:1.1" x 6.1" x 9.5"

Related Subjects

Business Business & Finance Business & Investing Business Development Economics Management & Leadership Marketing Research

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

New Product Success Stories: Lessons from Leading Innovators

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us