New Product Strategy in Small High Technology Firms
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Book Overview
This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. This...
Format:Paperback
Language:English
ISBN:1021502944
ISBN13:9781021502940
Release Date:July 2023
Publisher:Legare Street Press
Length:40 Pages
Weight:0.16 lbs.
Dimensions:0.1" x 6.1" x 9.2"
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