New Product Development: Managing and Forecasting for Strategic Success
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Book Overview
For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities compel firms to continually revitalize products and services for existing and new markets - if not for profit, for survival. However the risks of new product development are legendary. New products that fail to make the grade provide excellent material for...
Format:Paperback
Language:English
ISBN:0471572268
ISBN13:9780471572268
Release Date:December 1993
Publisher:Wiley
Length:368 Pages
Weight:1.95 lbs.
Dimensions:1.3" x 7.3" x 10.2"
Customer Reviews
1 rating
Sales Forcasting
Published by Thriftbooks.com User , 24 years ago
Excellent book for sales forecasting geared to medium to large companies. Highly recommend. One of the best NP Development books on the market.
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