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Paperback New Product Development: Managing and Forecasting for Strategic Success Book

ISBN: 0471572268

ISBN13: 9780471572268

New Product Development: Managing and Forecasting for Strategic Success

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Format: Paperback

Condition: Very Good

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Book Overview

For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities... This description may be from another edition of this product.

Customer Reviews

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Sales Forcasting

Excellent book for sales forecasting geared to medium to large companies. Highly recommend. One of the best NP Development books on the market.
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