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Business & Investing Books > Management Books
Paperback New Product Development for Dummies Book
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ISBN: 0470117702

ISBN13: 9780470117705

New Product Development For Dummies (For Dummies (Business & Personal Finance))

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Format: Paperback

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Book Overview

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success

No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Related Subjects

Business Business & Investing Economics Management Management & Leadership Project Management Systems & Planning

Customer Reviews

4 ratings
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Great overview of New Product Development

Published by Thriftbooks.com User , 14 years ago
This is a great overview of New Product Development and the basic product development process.

Good vendor

Published by Thriftbooks.com User , 15 years ago
Vendor shipped immediately. Product received in less than expected time and was as described by the vendor.

Great Book for Any Industry

Published by Thriftbooks.com User , 17 years ago
I currently work for Association Headquarters, an association management copmany, and loved this book. My work is primarily in New Business Development but there is a lot of "product" development that occurs as well. Given we are a service company, this book helped me focus on the best ways to use the process in the book as we move from concept to new service. This book has many applications and has served me well. I applaud the authors for their fine work.

A must-have for product development and marketing professionals

Published by Thriftbooks.com User , 17 years ago
As a former student of Beebe's, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow "how-to" of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, New Product Development For Dummies (For Dummies (Business & Personal Finance))is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!
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