New Product Development: An Introduction to a Multi-Functional Process

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This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0750624272

ISBN13:9780750624275

Release Date:January 1762

Publisher:Butterworth-Heinemann

Length:134 Pages

Related Subjects

Business Business & Investing Economics

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New Product Development: An Introduction to a Multi-Functional Process

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