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Paperback New Product Development: An Introduction to a Multi-Functional Process Book

ISBN: 0750624272

ISBN13: 9780750624275

New Product Development: An Introduction to a Multi-Functional Process

This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by... This description may be from another edition of this product.

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Format: Paperback

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