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Hardcover New Enterprises (Routledge Revivals): A Start-Up Case Book

ISBN: 0415858364

ISBN13: 9780415858366

New Enterprises (Routledge Revivals): A Start-Up Case Book

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble...

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Format: Hardcover

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