New Enterprises (Routledge Revivals): A Start-Up Case Book
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A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble...
Format:Hardcover
Language:English
ISBN:0415858364
ISBN13:9780415858366
Release Date:April 2013
Publisher:Routledge
Length:216 Pages
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