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Business & Investing Books > Marketing & Sales Books
Hardcover New Dimensions in Marketing/Quality-Of-Life Research Book
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ISBN: 0899308864

ISBN13: 9780899308869

New Dimensions in Marketing/Quality-Of-Life Research

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A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different...

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Format: Hardcover

Condition: New

$109.77
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Related Subjects

Business Business & Finance Business & Investing Economics Management Management & Leadership Marketing Research

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