New Consumer Marketing: Managing a Living Demand System

by Susan Baker

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"New Consumer Marketing" beschreibt die Realität des neuen Marktumfeldes und zeigt den neuen Verbraucher auf der Suche nach Werterfahrungen.

Das Buch verbindet Marketingideen mit praktischen Ratschlägen.

Autorin Susan Baker erläutert zukünftige Herausforderungen an das Marketing und macht deutlich dass Kunden - auch wenn sie mittlerweile viel fordernder sind, sich besser im Internet auskennen, stärker unter Zeitdruck stehen und ein...

Format:Hardcover

Language:English

ISBN:0470844825

ISBN13:9780470844823

Release Date:August 2003

Publisher:Wiley

Length:224 Pages

Weight:1.03 lbs.

Dimensions:0.8" x 6.3" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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New Consumer Marketing: Managing a Living Demand System

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