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Hardcover New Challenges to International Marketing Book
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ISBN: 1848554680

ISBN13: 9781848554689

New Challenges to International Marketing

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Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and...

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Format: Hardcover

Condition: New

$204.99
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